About CFO PRO

CFO PRO was established in June 2001 by its principal Gavin Doig - originally operating as GSD Business Consulting - for the purpose of offering outsourced Chief Financial Officer and Financial Controller services, accounting system solutions and business-management advice to small to medium sized businesses as well as junior stock exchange listed companies. Typically these businesses need the services of a CFO or a Financial Controller but often cannot justify, afford or attract such services on a full time basis. CFO PRO provides a cost-effective solution to this dilemma, offering its services on an hourly rates or monthly retainer basis, or a blend of both.

From time to time, medium and larger businesses need accounting services on a short-term assignment or project-specific basis. CFO PRO also offers the ideal staffing solution to this need.

CFO PRO also provides corporate secretarial and corporate governance services.

CFO PRO's vision is to provide a range of outstanding value adding services to its clients, contributing to business growth whilst optimising return on equity. It aims to contribute to client success by:

  • providing meaningful, reliable, timely, management decision-making information;
  • actively managing all aspects of the accounting, administration and HR functions, training and mentoring staff;
  • attending to statutory reporting obligations: preparing financial and other reports within deadlines;
  • proactively contributing to the future success of clients' businesses: assisting in developing and preparing business and strategic plans, budgets, projections and forecasts;
  • streamlining and continually improving business processes;
  • implementing robust, integrated accounting and operations systems;
  • introducing meaningful performance measurement and analysis;
  • meeting stakeholder needs;
  • identifying and minimising risks, safeguarding assets;
  • bringing to bear top level strategic thinking skills: identifying new business opportunities and providing proactive solutions to business challenges;
  • adopting a detail-minded hands-on approach as and where appropriate;
  • attending to corporate secretarial compliance and corporate governance matters; and
  • developing close professional and business relationship with clients.

CFO PRO brings to bear a combination of many years of accounting and business experience in senior finance roles, together with sound technical and people management skills.